Branding gives a pre-planned impression to the general public of what the brand is all about.

• consistancy
• confidence
• influence
• shows who you are
• gives you control over how other people perceive you

For Commercial Brands the marketing group sets rules around how the general public interacts with the brand, for example: Ermenegildo Zegna, the consistent way they present their brand gives you, the customer, an insight into the quality of their product.

Their product has to be high quality, but more importantly so does the advertising, the website, the packaging, everything about them must exude the same quality, and they must be consistent every time they are seen by the public.

For you as an individual to be memorable and influential, you need to create a personal brand that is consistent. Having your clothes custom made with a consistent look that incorporates who you are, your personality, your style and your individuality will give you superior memorability and give you the control over how people perceive you.

Personal Branding is just like commercial branding, it is all about a consistent look and memorability.

• memorability
• consistancy
• confidence
• why wear someone elses brand?

You are your own representative, the face of YOU incorporated. You represent everything that you are. The way you talk, your facial expressions, the way you walk, and especially the way you dress all create an impression of who you are.

This impression affects the way people perceive you, the way they treat you, the way they listen to you and the influence you have over them. You may be the most intelligent person in the world, but if you don’t appear intelligent you will have a problem influencing people.